Building Momentum: short-term wins, the J-curve, and the Big Mo

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• Most change dies at month four; plan a push and a win to ride through it

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• Momentum is a leader's best friend; leaders create it, critics suffer from it

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• Heavy wheel; first turn hardest, hundredth turn moves on its own momentum

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• Activity vs. activity that compounds; calendars vs. flywheel turns

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• Pick the 20% that produces 80%; drop or defer the rest

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