Understanding Others: values, motivation, and what people actually want

The short open question that gets at the highly-valued criteria in any domain: "What is important to you about ___?" Fill the blank with the domain you care about: Freemasonry, being an officer, your work, your family, this committee. Ask for the short answer first. The first reply (the one the unconscious mind hands you before the conscious mind dresses it up) is usually the cleanest data.