The Human Side of Change: Switch, Bridges, and the heart of Habit 1

The Heaths' published third Rider move: paint a picture of the destination that's specific and concrete enough to navigate by. The published phrase: "destination postcards." Not abstract goals ("better Lodge") but specific images ("by next December, our Wednesday lectures will be standing-room-only with a waiting list, and three of our newer brothers will be presenting"). The Rider needs a destination he can visualize; without it, he can't plan the route.