Kotter's 8-Step Process: the published workhorse for leading change

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• Create a sense of urgency (concrete current cost of staying the same)

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• Enlist a volunteer army (commitment, not announcement)

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• Build a guiding coalition (power + expertise + credibility + leadership)

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• Generate short-term wins (visible, unambiguous, clearly related)

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• Form a strategic vision and initiatives (passes the five-minute test)

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